Lubrizol Branding Design

This was a class assignment to rebrand a local company. Lubrizol is an international chemical manufacturer that specializes in custom chemical solutions for industrial problems. They are a very professional company and I wanted to reflect their reliability and stability in their branding design. As such I resorted to a lightly modified version of Univers Condensed for the logotype. The logo itself reflects the hexagons commonly seen in chemical drawings, and a very recognizable laboratory beaker. The end result was a branding design that felt solid and clean, reassuring the client of Lubrizol’s professional nature.